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THE INFLUENCE OF ORGANIZATIONAL POLITICS ON INTERNAL MARKET
ORIENTATION: PERSPECTIVES FROM THE PUBLIC SECTOR
(a)
Theophilus Francis Gyepi
-
Garbrah (Corresponding author)
Council for Scientific and Industrial Research (CSIR)
b) Dr. Emm
anuel Selase Asamoah
University of Professional Studies, Accra
Department of Business Administration
Abstract
Purpose
The purpose of this study was to examine the moderating effect of organizational
politics on the Internal Market Orientation of organ
izations within the public sector.
Specifically, the study examined the extent of ‘Politics in Marketing
-
Related Decisions
-
Making’ and how it moderated Information Generation, Dissemination of Information, and
Responsiveness to Information.
Design/method
ology/approach
To measure the moderating effect of ‘Politics in Market
-
Related Decision Making’ on Information Generation, Information Dissemination, and
Responsiveness to Information, through Structural Equation Modeling.
Data collection was collected
from senior executives with managerial responsibility within the
Public Sector Organizations in Ghana, using a questionnaire with 39 items as a survey
instrument.
Hypotheses
The study postulated that ‘Politics in Marketing
-
related Decision
-
Making, as a
n
institutional factor was likely to moderate Information Generation, Information Dissemination,
and Responsiveness to Information.
Research limitations
/ Implication
The unit of analysis of the study was limited to the
perspectives of upper echelon of
Public Sector Organizations. In addition, surveys usually
presented data collection problems such as key informant bias and non
-
response bias. However,
the actions undertaken
such as pre
-
testing coupled with personal delivery of questionnaires to
respond
ents and verifying the representativeness of the sample, were efforts that were likely to
obviate the limitations.