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It is envisaged that the study will provide some insight for charting a new pathway for ensuring
good corporate governance within the public sector.
Originality/value
The research reflects on the literature which highlights the importance of
organizat
ional culture in the implementation of IMO, and
improves on the scant research stream
that links Organizational Culture with the Internal Marketing construct.
Key words:
Internal Market Orientation, Organizational Culture, Strategy Implementation,
Instit
utional factor, Structural Equation Modeling