Page
48
ANALYSIS OF THE NATURE, THE SCOPE AND THE EXTENT TO WHICH
THE PHENOMENON OF INFORMATION OVERLOAD EXIST WI
THIN A GIVEN
INDUSTRY.
GEORGE KWABLA SENA AKORFU
Wisconsin International University College, Ghana
Several studies have suggested that information overload exist in organizations with
adverse consequences on executives. Information Overload
describes an excess of
information that results in the loss of ability to make decisions, process information, and
prioritise tasks. Information overload impacts companies of all shapes and sizes and has
become a major problem, costing larg
e organizations billions of dollars in lower
productivity and hampered innovation.
M
ETHO
D
S
T
h
e
s
t
ud
y is
to
e
s
t
ab
l
i
sh
t
h
e
na
t
u
re,
t
h
e sc
op
e
a
n
d
t
h
e
e
x
t
e
n
t to
w
h
ich t
h
e
ph
e
n
o
me
n
o
n
o
f
i
n
f
o
r
m
a
ti
o
n
o
v
e
r
l
oa
d
d
o
e
x
ist
w
i
t
h
in a
g
i
v
e
n
in
du
stry
an
d
s
u
gg
e
st
stra
te
g
ies
t
h
a
t
e
x
e
c
u
ti
v
e
s
c
ou
ld
u
s
e
t
o
m
iti
g
a
te
t
h
e
p
h
enom
e
non
.
Q
u
a
n
tit
a
ti
v
e res
ea
rch
des
i
g
n
w
a
s
ad
o
p
t
e
d
in t
h
is
st
ud
y
.
S
t
a
tistic
a
l
h
y
po
t
h
e
sis
t
e
sti
n
g
,
no
n
-
p
a
ra
m
e
tric
s
tat
i
s
t
i
c
s
(
c
h
i
s
q
ua
re
(.
2
)
)
w
e
re c
a
r
r
ied
ou
t
.
RE
S
UL
T
S
T
h
e
st
u
d
y
f
o
un
d
ou
t
t
ha
t
e
x
e
c
u
ti
v
e
s
e
x
pe
r
i
en
ce
i
n
f
o
r
m
a
ti
o
n
o
v
e
r
l
oa
d
a
n
d t
h
e trig
g
e
rs
an
d
t
h
e
m
iti
g
a
ti
n
g
stra
te
g
ies
o
f in
fo
r
m
a
ti
o
n
o
v
e
r
l
oa
d
a
re
e
x
e
c
u
ti
v
e in
de
p
en
d
en
t
.
INTERPRE
T
A
TION
Un
de
rst
a
nd
ing
t
h
e
c
on
c
ep
t
o
f in
fo
r
m
a
ti
o
n
o
v
e
r
l
oa
d
w
i
ll
c
on
trib
u
te
t
o t
h
e
on
g
o
ing
d
e
ba
t
e
o
n
in
fo
r
m
a
ti
o
n
o
v
e
r
l
oa
d
a
n
d
its
e
f
f
e
c
t
o
n
e
x
e
c
u
ti
v
e
s.
IMPLI
C
A
TIONS
Few
e
x
e
c
u
t
i
v
e
s
a
re
a
w
a
re
o
f
t
h
e
e
x
t
en
t
o
f
t
h
e
p
ro
b
l
e
m
.
It
h
a
s t
he
r
e
f
o
re
b
e
c
o
m
e
ne
c
e
s
s
a
ry to
in
v
e
sti
g
a
te
t
h
e
si
t
ua
t
i
o
n
o
f t
h
e
ph
e
n
o
m
e
no
n
o
n
e
x
e
c
u
ti
v
e
s
an
d
p
ro
po
s
e
s
t
ra
t
e
g
ies
f
o
r
i
ts
m
iti
g
a
ti
o
n
.
K
e
y
w
ord
s
:
I
n
f
o
r
m
a
ti
o
n O
v
e
r
l
oa
d
,
T
r
igg
e
rs
o
f
i
n
f
o
r
ma
ti
o
n
o
v
e
r
l
oa
d
,
M
iti
g
a
ti
n
g stra
te
g
ies
o
f
i
n
f
o
r
m
a
ti
o
n
o
v
e
r
l
oad
.
REFERENCES
Bawden D. 2001, Information Overload, Library and Information.
Br
i
e
fi
ngs
,
92
,
On
l
i
n
e
.
A
v
a
i
l
ab
le
a
t:
h
t
tp
:
/
/
l
i
tc
.
s
b
u
.
a
c
.
u
k/
p
u
b
l
i
c
a
ti
on
s/
l
f
r
a
me
.
h
t
m
l.