Browsing habits of teens in Africa for marketers: An Empirical Review

Author(s): Manish Mittal M.B.A. (Honours) and Dr. Rajeev Johari Ph.D. - Economics


The study is done to understand the browsing habits of teens in Africa so that marketers (in Africa) have an idea if they can use Internet (social networking sites and other such tools) as a medium for advertisement and promotion of goods and services.

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