Author(s): Kumi M. A. and Dzidonu C. K.

The current functioning and usage of Video communication dwells on Linear relationships between user and technology

-Ignores interactions between human, social and technical system factors in Socio-technical thinking & SCOT theory.
• Technological failures or successes were examined in Social and Technical interactions in video communication systems.
• Interactive communications were denoted by linkages, connections and nodes in Theoretical frameworks
• Resulting Multiple interceptions suggest interactions & possibility for achieving joint optimization, and enhanced technological successes.
– suggest the need for frameworks for advancing theoretical reviews and practical revisions of implementation designs of learner-based videos, towards extension of SCOT and socio-technical theories.

Learner-based video communication systems employ linear communication relationship between smallholder farmers and video (Kumi 2007, David
2009, Van Mele 2010, Lavoie Mathieu 2011, David and Asamoah 2011).
– the cocoa sector in Ghana since 2006
• Prior studies suggest the need for theoretical and methodological frameworks for advancing reviews of implementation designs towards interactive communications and for practical revisions of learner-based video, so as to explain video development among smallholder farmers (Bentley et al 2013, Bentley et al 2014, Kumi 2013a, b, c, Kumi 2014, Kumi & Dzidonu 2015)
• practical need for video to achieve joint optimization among its audiences, and thereby, enhance technological successes
• Theoretically extend the SCOT and socio-technical theories.
• encourage interactive video communication in rural agrarian society (Leeuwis 2004, Servaes 2004)
– social determinants and non-scientific origins of video technology development in designing technological artefacts (Klien and Klienman 2002)
– human, social and technical system factors that influence functionality and usage (Baxter and Sommerville 2011, Davis et al 2014) in feedback from audiences (Shelton
2004)