Theoretical Frameworks For Analysing Socio-Technical Factors In The Design Of Interactive Video Communication Systems

Author(s): Kumi M. A. and Dzidonu C. K.


The current functioning and usage of Video communication dwells on Linear relationships between user and technology

-Ignores interactions between human, social and technical system factors in Socio-technical thinking & SCOT theory.
• Technological failures or successes were examined in Social and Technical interactions in video communication systems.
• Interactive communications were denoted by linkages, connections and nodes in Theoretical frameworks
• Resulting Multiple interceptions suggest interactions & possibility for achieving joint optimization, and enhanced technological successes.
– suggest the need for frameworks for advancing theoretical reviews and practical revisions of implementation designs of learner-based videos, towards extension of SCOT and socio-technical theories.

Learner-based video communication systems employ linear communication relationship between smallholder farmers and video (Kumi 2007, David
2009, Van Mele 2010, Lavoie Mathieu 2011, David and Asamoah 2011).
– the cocoa sector in Ghana since 2006
• Prior studies suggest the need for theoretical and methodological frameworks for advancing reviews of implementation designs towards interactive communications and for practical revisions of learner-based video, so as to explain video development among smallholder farmers (Bentley et al 2013, Bentley et al 2014, Kumi 2013a, b, c, Kumi 2014, Kumi & Dzidonu 2015)
• practical need for video to achieve joint optimization among its audiences, and thereby, enhance technological successes
• Theoretically extend the SCOT and socio-technical theories.
• encourage interactive video communication in rural agrarian society (Leeuwis 2004, Servaes 2004)
– social determinants and non-scientific origins of video technology development in designing technological artefacts (Klien and Klienman 2002)
– human, social and technical system factors that influence functionality and usage (Baxter and Sommerville 2011, Davis et al 2014) in feedback from audiences (Shelton

Guidelines for Paper

Unlock Your Path to Publication: Read the Guidelines for Submitting Papers or Journals

Submit Abstracts

Seize this opportunity to be a part of something extraordinary. Submit your abstract now and let your ideas reverberate across the realms of knowledge.

Scroll to Top